Influence of Rationality and Perceptual Processes on Managerial Decision-Making

نویسنده

  • Eugene Cheah
چکیده

Managerial decision-making and rationality are impacted and influenced by perceptual processes. This essay seeks to critically analyse and discuss perceptual processes as pivotal in any decision-making endeavour. Its importance is briefly discussed with particular emphasis placed on ways in which certain differences or biases in perception may have on individuals’ understanding of reality as well as how it impinges on the decision-making process within a business environment where there are numerous variables. Furthermore, this essay looks at what happens when there are perceptual errors in decision-making within the business sphere. It also addresses the notion of rationality and its conflicting attainability with its application in a modern setting.

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تاریخ انتشار 2013